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We are a nimble shop delivering big results. 

We are 100% focused on championing your brand and building your social media presence and improving your sales strategy. 


Founder - Shari Kapelina

CEO, CFO, CIO, CMO, COO and Chief Strategist.

It all started many moons ago when social media marketing was actually called "online marketing" :)  No on knew what social media was.  I managed the big three airlines online marketing and promotions for a telecom company and then worked for the hottest online advertising firm helping consumer package goods and financial services companies build their online presence.  To further hone my social media knowledge I started a blog - an attainable luxury travel blog that began as a fun way to share my passion for travel and stay active in the changing world of social media marketing.  Word got out that I was social media savvy and potential clients started calling thus Slickrock Social was born.

Who am I

I like to think of myself as well rounded.  I have a broad range of social media marketing, advertising, partnership and loyalty program management and brand marketing expertise.  My corporate senior level marketing experience comes from industry leading companies Burson Marsteller, KPMG, MCI Telecommunications,, MarchFirst - (USWeb), Sprint, Unisys and Apex Systems.   Industry background includes B2B, travel - airlines and hotels, consumer package goods, finance, government, cyber security and IT staffing.

I welcome the opportunity for me and my team to work together. 

Lets connect

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